Perennial

SERVICES

Three ways
to work together.

Every engagement starts with the numbers. Most clients begin with a baseline review. Some come to us with one decision that needs a clear answer. Either way, the work ends in a plan your team can run.

01 / DIAGNOSE

Baseline review

2–4 weeks · fixed scope

A clear, shared view of the business you have today: revenue quality, retention, cost to serve and how quickly customers reach real value.

  • Agreed baseline metrics and definitions
  • The few risks and opportunities that matter
  • A short “here’s what’s true” report
02 / REBASE

Strategy sprint

6–8 weeks

Work through what AI changes in your product, pricing and operating model — then choose the few moves worth making.

  • Rebased assumptions and economics
  • Prioritised moves with clear owners
  • A financial model the board can test
03 / COMPOUND

Ongoing advisory

3+ months · monthly

Hands-on, fractional-executive support to turn the plan into results, with specialists brought in as the work needs them.

  • A weekly operating rhythm
  • Useful measures and board-ready reporting
  • Access to the specialist bench

Pricing is scoped to your situation and agreed before any work begins.

Who we work with.

Founders, CEOs, boards and investors in B2B software — venture-backed, private equity-owned or established and self-funded.

OUR MOST COMMON ENGAGEMENT

TURNAROUND

The investment is high.
The growth isn’t.

You’ve invested heavily — in people, product, marketing or acquisitions — but the growth hasn’t followed. Spend is rising faster than revenue, payback is stretching and the board is asking harder questions.

  • Costs growing faster than revenue
  • Customer acquisition payback stretching
  • Headcount up, output flat
  • Cash runway getting shorter

We find where the money is working and where it isn’t, cut what doesn’t pay back, restructure where it’s needed and refocus the business on growth it can actually deliver — while protecting what is valuable.

GROWTH

Growth has slowed.

The product is strong, but the market, the buyer or the economics have moved. You need to know where growth will come from next.

TRANSACTION

A deal is ahead.

An acquisition, investment or exit is on the horizon. You need the business, the story and the numbers ready for scrutiny.

See Paul’s track record ↗

YOUR NEXT CHAPTER

What needs to change
in your business?

Start with the decision you’re facing.
We’ll help you see the numbers and choose the next move.

win@perennialsaas.com COMMON SENSE. MADE OPERATIONAL.